Art of the Masses
Constructivist Motion Graphic and AR // 2019
OVERVIEW
Art of the Masses explores how interactive design, specifically motion graphics and augmented reality (AR), might have been utilized by Russian Constructivists.
*TAGS // Student, Graphic design, Interactive, XR, AR, Motion, Digital, Print
Art of the Masses explores how interactive design, specifically motion graphics and augmented reality (AR), might have been utilized by Russian Constructivists.
*TAGS // Student, Graphic design, Interactive, XR, AR, Motion, Digital, Print
PROBLEM
I started my research with a question in mind: How, if the technology was available, would the artists and designers of the Russian Constructivist period have used it to enhance their messages?
I started my research with a question in mind: How, if the technology was available, would the artists and designers of the Russian Constructivist period have used it to enhance their messages?
SOLUTION
I focused around the central Constructivist idea that art should not be a means of personal expression, but rather used for politics or influence. In Constuctivism, art and design were reflections of the industrial world, with emphasis placed on building and construction.
I took visual inspiration from Aleksandr Rodchenko and Kazimir Malevich, appropriating Malevich’s oil on canvas Suprematist Painting for the setting of the motion graphic.
The general concept is simple: a ball moves through an abstract space. However, there is deeper meaning. As the ball moves through the Malevich painting, the piece of art is transformed into a concrete, built world, which is exactly what Constuctivists wanted art to evolve into.
Considering AR’s relationship to Constructivism is also interesting. Decades ago Constructivism changed the way a whole society was influenced by art, and today AR is changing the way a new generation experiences art.
I focused around the central Constructivist idea that art should not be a means of personal expression, but rather used for politics or influence. In Constuctivism, art and design were reflections of the industrial world, with emphasis placed on building and construction.
I took visual inspiration from Aleksandr Rodchenko and Kazimir Malevich, appropriating Malevich’s oil on canvas Suprematist Painting for the setting of the motion graphic.
The general concept is simple: a ball moves through an abstract space. However, there is deeper meaning. As the ball moves through the Malevich painting, the piece of art is transformed into a concrete, built world, which is exactly what Constuctivists wanted art to evolve into.
Considering AR’s relationship to Constructivism is also interesting. Decades ago Constructivism changed the way a whole society was influenced by art, and today AR is changing the way a new generation experiences art.
OUTCOMES
The finished piece includes a printed poster that serves as a trigger image and a motion graphic overlay that can be experienced through Artivive, an augmented reality app available for free on smartphones.
The finished piece includes a printed poster that serves as a trigger image and a motion graphic overlay that can be experienced through Artivive, an augmented reality app available for free on smartphones.
Art of the Masses motion graphic component
