F(read)
Social Justice Design // 2019
OVERVIEW
F(read) (pronounced freed) is a puzzle book aimed to help combat illiteracy. When designing this book, my main goals were to provoke both a reaction and a response from the viewer.
*DESIGN PROCESS BLOG
*TAGS // Graphic design, Publication, Print, Student
F(read) (pronounced freed) is a puzzle book aimed to help combat illiteracy. When designing this book, my main goals were to provoke both a reaction and a response from the viewer.
*DESIGN PROCESS BLOG
*TAGS // Graphic design, Publication, Print, Student
PROBLEM
In the words of David Berman, “Don’t just do good design…do good.” Designers hold a lot of power and responsibility. We construct messages and influence thoughts. If we use this power for good even just a fraction of the time, a lot of change could happen.
For this project, I was challenged to design something to function as an emitter of positive change. After choosing the social issue of illiteracy, I had to find a way to attract attention to the cause and have impact so that people would feel compelled to act.
In the words of David Berman, “Don’t just do good design…do good.” Designers hold a lot of power and responsibility. We construct messages and influence thoughts. If we use this power for good even just a fraction of the time, a lot of change could happen.
For this project, I was challenged to design something to function as an emitter of positive change. After choosing the social issue of illiteracy, I had to find a way to attract attention to the cause and have impact so that people would feel compelled to act.
SOLUTION
Inspired by the excitement of learning how to read and the things I liked to do as a young learner, I decided to design a puzzle book. You know, the kind that parents give kids to distract them but also have them learn something at the same time.
F(read) is no ordinary puzzle book though. The introduction explains it is for adults who may have forgotten the wonder of words. Going through the book further, however, it becomes apparent that the real purpose of the book is to get well-off, educated people to empathize with the issue of illiteracy. The puzzles and games are designed so that for a short moment, the viewer is placed nto the shoes of someone who can’t read. For example, there is a word search where none of the listed words are actually in the puzzle. Other games teach potent lessons about the realities of illiteracy and further complications that stem from it.
Inspired by the excitement of learning how to read and the things I liked to do as a young learner, I decided to design a puzzle book. You know, the kind that parents give kids to distract them but also have them learn something at the same time.
F(read) is no ordinary puzzle book though. The introduction explains it is for adults who may have forgotten the wonder of words. Going through the book further, however, it becomes apparent that the real purpose of the book is to get well-off, educated people to empathize with the issue of illiteracy. The puzzles and games are designed so that for a short moment, the viewer is placed nto the shoes of someone who can’t read. For example, there is a word search where none of the listed words are actually in the puzzle. Other games teach potent lessons about the realities of illiteracy and further complications that stem from it.
OUTCOMES
The final outcome is s spoof on a puzzle book that is designed to be printed economically (standard apper size, black and white, saddlestich binding method) so that it can be widely distributed.
The last page is a call to action for people to donate to help combat illiteracy.
The final outcome is s spoof on a puzzle book that is designed to be printed economically (standard apper size, black and white, saddlestich binding method) so that it can be widely distributed.
The last page is a call to action for people to donate to help combat illiteracy.
