#NotABloodyLuxury
Social Media Campaign // 2019
OVERVIEW
Create visuals for the #NotABloodyLuxury campaign in Medicine Hat to generate donations of feminine hygiene products to the local Food Bank.
COLLABORATORS
Sierra Levac, Shinesta Bergeron, Emma Darbyshire, Sabrina Batten
*DESIGN PROCESS BLOG
*TAGS // Student, Collab, Graphic design, Social media, Campaign, Digital
Create visuals for the #NotABloodyLuxury campaign in Medicine Hat to generate donations of feminine hygiene products to the local Food Bank.
COLLABORATORS
Sierra Levac, Shinesta Bergeron, Emma Darbyshire, Sabrina Batten
*DESIGN PROCESS BLOG
*TAGS // Student, Collab, Graphic design, Social media, Campaign, Digital
PROBLEM
After being slpit into competing groups, we had to answer a few questions in order to guide our design to result in a successful campaign. How can we balance making an impact with shock factor? How can we appeal to a wide demographic?
After being slpit into competing groups, we had to answer a few questions in order to guide our design to result in a successful campaign. How can we balance making an impact with shock factor? How can we appeal to a wide demographic?
SOLUTION
Our approach used irony and strong visuals to emphasize that feminine hygiene products are a necessity, not a luxury item.
The final images, inspired by magazines such as Vogue, bring together tampons, pads, and the lavish world of high fashion. The connection is almost is almost humorous; as far as luxury items go, tampons and pads should never be considered among them. The familiar magazine layout draws people in, but the spoof of a dress made from pads keeps the viewers’ attention long enough to discern the cause and feel compelled to act.
Our approach used irony and strong visuals to emphasize that feminine hygiene products are a necessity, not a luxury item.
The final images, inspired by magazines such as Vogue, bring together tampons, pads, and the lavish world of high fashion. The connection is almost is almost humorous; as far as luxury items go, tampons and pads should never be considered among them. The familiar magazine layout draws people in, but the spoof of a dress made from pads keeps the viewers’ attention long enough to discern the cause and feel compelled to act.
OUTCOMES
Different versions of the visuals allowed for variety in social media posts, while still adhering to a cohesive visual language. Certificates were designed as an element participants could print out, sign, and photograph to help spread the word about the campaign.
Our designs were ultimately chosen to support the campaign which helped raise enough donations to overflow the food bank shelves for a year, as well as provide products to local schools.
Different versions of the visuals allowed for variety in social media posts, while still adhering to a cohesive visual language. Certificates were designed as an element participants could print out, sign, and photograph to help spread the word about the campaign.
Our designs were ultimately chosen to support the campaign which helped raise enough donations to overflow the food bank shelves for a year, as well as provide products to local schools.
horizontal social media graphic
vertical social media graphics
certificates